Polaroid spice cam is an instant film camera. The Polaroid Corporation designed it. This is the reason why it has a Polaroid name on it. In 1997 the company created this Spice cam instant camera with a fresh new design and colors. The company launched it in one step instant camera lineup. If this interests you, be here as I will discuss everything throughout the article.
Why is it Called Spice Cam?
At this moment, you know that it is called Polaroid because Polaroid is the company that designed this instant camera. But what about the name Spice-cam in it? Does it also have a meaning, or it’s just a name used for branding? Well, it also has a purpose. In fact, giving this name to their new camera was a well-researched marketing plan.
The company designed it with the British girl group Spice Girls. At that time, these spice girls were quite popular, so the company decided to have a contract with them.
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Why is the Polaroid’s Contract with Spice Girls so Important?
Spice Cam was the company’s first product named after a group of people. Polaroids did this to have an impact on the younger demographic. They wanted to establish their brand among youths, so they built a youth-appealing product. For instance, the company launched the instant camera in brighter colors like pink, purple, orange, and silver.
Talking about the selling of the camera, the company used to sell these cameras in record stores as well as traditional outlets. Not just this, the company used the Spice Cam to promote its new “Extreme 600 Film Format”. Moreover, the camera came with customization Spice Girls stickers.
Wrapping Up
This is not all. The Spice Girls filmed various marketing photoshoots and TV adverts for the Spice-cam. The company also exhibited the camera at the Photo Marketing Association in 1998.
The marketing campaign became quite successful. As a result, the company started selling the camera in multiple regions, including Europe, Asia, the United States, and Australia.
The Polaroid company doesn’t make these instant cameras, but they were pretty popular back when the company introduced them.
