Developed by the meta team threads is the new social media platform. It is another big platform from Meta with giant platforms like Facebook, Instagram, and WhatsApp. Ever since its launch it is getting so much attention.
The meta team says that it is a place for sharing information with people all around the world. They say it takes the best of Instagram features and use them to share information in a textual form. Likewise, here people can share their thought and opinions with others who follow the same interest. How does it work? What makes it stand out from Twitter? What are the key areas where it lacks? We will understand this in this discussion.
How Threads Got So Much Attention When there is Twitter Already?
There are hundreds of useful apps in the world. Most don’t get the attention they deserve even after being useful. Even if they get attention, it is much less than what it takes to make a brand.
If we Talk about Threads, the story is entirely different. It’s like never seen before. Since its launch, it registered more than ten million users in the first seven hours, which is unbelievable. You will find it even more surprising when you realize Twitter is already there. Then why it is happening in the first place? Let’s understand why it is getting so much hype.
Twitter Shows Too Many Ads
It is one of the big concerns about Twitter that it shows ads here and there. You can see the ads after every few accounts, which is something most people don’t like. The same thing happened with Facebook before. Earlier people used to visit Facebook to share their photos and memories with the people they want to.
But later it changed completely. These days you can hardly see a few posts from your friends and family without those sponsored ads and recommended videos.
Threads solved this issue for the user. As of now, Threads doesn’t include any ads. According to Meta, they are focusing more on building the user base now. They said they will monitor the platform once it reaches more than one billion users. Which is a huge target as it’s double the number of Twitter users.
Twitter is Filled with a bot Account
Another thing people complain about Twitter is that Twitter has a lot of bot accounts. Just scroll a bit and you will see a random bot account on your screen.
Twitter Charges for Verification
On Twitter, there are a lot of duplicate accounts. Hence they started charging for account verification. In case you don’t want to pay they will limit the number of posts you can see per day which is annoying for many users.
Threads use an Instagram Account as Verification
Unlike Twitter, you don’t have to pay a single penny for verification in threads. It uses your Instagram account as verification and loads data from there. As of now, you can’t register here without an Instagram account. So if you have a huge number of followers on Instagram you can divert them directly. You don’t have to grow your followers from zero. Which is a great thing for big creators.
It Ranks Users in Order of Their Registration
A weird but interesting business strategy Meta uses here is that it creates a race among users. It shows a budget beside your name and ranks you in the position you created your threads accounts. Which creates FOMO among users and everyone joins the race.
Missing Features in Threads
Till now, we have discussed the good features of threads. Does that mean it is perfect or doesn’t lack anywhere? Well, the answer is no. It lacks in some areas, but that may be done in the future. The meta team’s focus is solely on launching a platform that is ready to use without many bugs. And to be honest they can do it.
The good part here is that they haven’t tried to include everything once, which is why they can provide this good app in version one.
It Lacks Trending News
Another thing that it lacks right now is trending topics. One of the biggest reasons why people use Twitter is that it shows trending topics all over the world. You open Twitter and see what’s happening globally. What are people saying about it? As of now, threads don’t have this feature, but in the future, they may add it.
Can it be Better Than Twitter?
On the whole, we can say that threads can do a lot of things better than Twitter. Although, it lacks some key areas that we described above. But it can be the next big thing in the social media war.
It is too soon to say anything about killing Twitter’s legacy but it has created a threat already. In the end, it is the users who make or break a platform. So it’s upon us entirely. Seeing the initial response, it is doing surprisingly well.